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Landscapes

'Uncle Sam Wants YOU' - Mendocino Coast, CA.

'Uncle Sam Wants YOU' - Mendocino Coast, CA.

One of a three image branding campaign for the New York Times Magazine (The Magazine). In each case the end goal was to position The Magazine as THE marketing venue for potential advertisers to use which would reach an affluent, educated and appropriate target demographic. In each image select cover stories were juxtaposed against visually interesting locations.
Agency: Bozell/NY AD: Steve Mitsch AB: Deborah Stotsky

"The Light Changes Everything"- Light thru the Fog and Trees-Redwood Forest in N. California. 'Waiting for the Tide' - Tomales Bay, CA Golden Gate Bridge- San Francisco, CA. Anchor Buoy-Puget Sound 'The Light changes Everything' Lighthouse-Sound of Sleat, Isle of Skye-Scotland Plein Air Painting at Pepperdine University-Los Angeles, CA. 'Why Men are Different' - Lake Tahoe, NV 'Uncle Sam Wants YOU' - Mendocino Coast, CA. "The Light Changes Everything"- Dawn over The Chesapeake Bay - St. Michaels, MD. "The Light Changes Everything"- Sunset View over Sydney Harbor, Sydney Opera House & the North Syndey Bridge. Sydney, NSW-Australia "The Light Changes Everything"- Arc de Triomphe, Paris France "The Light Changes Everything"- Sunset at the Jefferson Memorial overlooking the Tidal Basin and the Washington Monument "The Light Changes Everything"- Sunrise over Midtown Manhattan-Looking down 6th Avenue. Windmills-Livermore, CA "The Light Changes Everything"- A Cool Day on the Sound of Sleat, Isle of Skye-Scotland. "The Light Changes Everything"- Sheep grazing at low tide, the Sound of Sleat-Isle of Skye, Scotland 'The Best Roads are often Not' - Livermore, CA 'Waiting for the Bus' - North Sea, Netherlands Oahu-Gold Coast @ Dawn- Personal Work 'You should always work out at a gym with a View'- Mendocino Coast & Tree in Petaluma Cymbalta branding image- Pt. Reyes, CA 'Trudy & James' Somewhere in the U.P., MI. 'Suburbs Rule!' - Redwood National Park, Eureka CA. 'Independent's Day'- Sunol Wilderness, N. CA.